Will’s Story...

I grew up here at Tyrrells Court, and feel very lucky to have been brought up in this beautiful part of Herefordshire. I have been farming potatoes here at Tyrrells Court for the last twenty years. Most of the potatoes I grew I supplied to supermarkets, which often left me feeling detached – without any feedback or thanks from my end customers. With the continual price pressure from the supermarkets, I realised I had to change direction. I wanted to remain in farming, and produce a great tasting product that we could make out of our potatoes.

My aim was to produce the tastiest hand fried chips in the UK with a pedigree – using my years of knowledge, and ability to grow the raw product here at Tyrrells Court. I think growing the product yourself is probably still the hardest part of the process, however, unlike all other common chip makers who use brokers to source their potatoes; I’m in control from seed to chip! One of the secrets behind the delicious taste of Tyrrells crisps lies in the careful selection of age-old potatoes. We grow mainly old varieties – selected for their superior taste. We fry our potatoes in small batches using our own secret, refined traditional recipe.

Our unique position as the only small chipmaker growing our own potatoes enables us to deliver the very freshest chips to the market.

We distribute direct to independent retailers throughout the UK, ensuring total freshness. We are very proud of our potato chips, so we package them in transparent bags, cushioned with air for better transportation.

With the idea to make potato chips, I spent Spring 2002 travelling the world in search of the equipment and recipes I needed to make the very best product possible. Summer 2002 was spent in one of the old potato sheds with a small fryer making and refining the very first packets of Tyrrells potato chips. As a result of the fantastic response to these early chips, and as demand increased, we decided to convert one of our own large potato stores into a modern, fully accredited production facility.

We now have a small team here at Tyrrells, all fully trained in all aspects of the chip-making process. Everyone enjoys being part of a growing company and we all contribute individually to the success of the company, and are passionate about producing real food, with pedigree.

We have a distinctive range of flavours and in addition, a range of exciting seasonal flavours. We also produce a delicious hand fried Root Vegetable range – including Parsnip chips and Beetroot chips.

William Chase